Data Integrity

Sales & Marketing Definitions Glossary

Data integrity is the characteristic of being honest about, and honestly understanding your data.

Marketers and business leaders must be truthful and honest about the data they have, or they will make poor decisions using the data. For example, measuring marketing channels based on conversions assumes that more conversions leads to more revenue, which is not inherently true.

Data Integrity is not the same as Data Quality.


Zachary Randall

Comments are closed.

Published by
Zachary Randall

Recent Posts

How to Develop a Healthy Data Culture

Why The Conversion Wall¬†Matters to Marketers and Business Executives Marketers and business leaders should care significantly about The Conversion Wall,…

4 years ago

Breaking Down the Conversion Wall

The Complete Guide to Improving Down-Funnel Marketing Data in B2B and B2C Organizations If your job involves any level of…

4 years ago