Data Quality Improvement

Sales & Marketing Definitions Glossary

Data Quality Improvement is the continuous process of increasing

  • The types and amount of data you collect
  • The granularity of data that you collect
  • The accuracy of the data you collect

and improving your organization’s ability to utilize this data for decision making.

You should also learn about Data Integrity.


Zachary Randall

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Zachary Randall

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