Marketing Data Dimensions

Sales & Marketing Definitions Glossary

Marketing Data Dimensions are unstructured elements (similar to tags) that you can tie to hits, sessions, or users on your website and retain dow the funnel all the way to closed-won and closed-lost opportunities.

Marketing organizations with healthy data cultures tend to utilized structured dimensions that are understood and shared across the organization. In addition, they retain the ability to introduce dimensions to their marketing data without involving IT or heavy CRM updates.

 

Zachary Randall

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Zachary Randall

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