The Marketer’s Directive

Sales & Marketing Definitions Glossary

The Marketer’s Directive is to generate revenue for the company while collecting data about what works and what doesn’t work so efficiency and growth can be achieved.

As organizations collect more data competition increases, marketers are being held directly to revenue goals, and are increasingly required to focus on data in order to optimize tactics.

Zachary Randall

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Zachary Randall

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